Kent Cigarette Varieties and Packaging

Published on March 13th, 2015 00:00

Kent was released in America in 1952 and is currently marketed in over 70 countries. It is the most significant premium brand of British American Tobacco (BAT). Yearly sales have increased by 10 % in 2011 to 67 billion cigarettes. Major markets involve Russia, Japan, Romania and Ukraine.

Kent was initially presented in Russia in 1999 in just three types. American blend, charcoal filter and round corner hinge-lid packaging all made to bring good results. After that, Kent witnessed remarkable year-on-year increase. These days, it has strong status in the Premium segment – each fourth premium cigarette marketed in Russia is a Kent cigarette brand.

2007. BAT Russia presented Kent Nanotek – a super slim king size range. Kent Nanotek has the length of a king size cigarette (83 mm) but at the same time is a super slim in diameter (5 mm in comparison to the regular diameter of 7 mm). Right after its release, Kent Nanotek has set up itself as a high prospective range. In earlier 2012, the Kent Nanotek packing was improved to the modern black package designs while the unique Kent taste continued to be the same.

2010. The brand improved its development platform by presenting Kent Convertibles including a menthol-flavored capsule that allows indulging a menthol taste if crashing the capsule by a simple click or the smoker may just smoke a regular cigarette. This hi-tech taste transmission technology of Kent Convertibles enables smokers to interact with their fag to decide on whenever they want to feel a new smoking experience.

2012. BAT released Kent HDs variety – Kent High Definition a soft taste in a super slim format. This style includes the Precision Thread Technology that guarantees a steady and soft cigarettes taste. At the end of 2012, Kent unveiled the Kent HDi with the exclusive Triple Core Filter, which benefits multiple cigarette technologies in a modern and handy compact style. The completely new and exclusive Triple Core Filter utilizes multiple technological innovations to deliver the latest in taste performance. The Activated Charcoal Technology delivers the smoothness of the Kent signature flavor, the Precision Thread Technology offers the steadiness from the first to the last puff, while the Flow+ Technology assures that there is instant delivery of taste from the first puff.

2014. KENT presented new KENT HD. Flagship of the top selling cigarette brand in premium segment obtained new filter and trendy design. Filter holds its form for the duration of smoking, and one of a kind filtration system offers instant yet smooth taste.

By Clark Moore, Staff Writer
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