Reynolds Introduces New Camel White Brand

Published on November 3rd, 2015 00:00
Camel White cigarettes

R.J. Reynolds Tobacco is widening the reach of its best-selling standard cigarette brand, introducing premium-product Camel White in 21 West and Midwest states.

Camel White possesses "calming" and menthol flavoring in 85-millimeter box sizes. "In examining, Camel White had substantial attractiveness with adult smokers, both of Camel and of competitive brands." The producer describes the style as providing adult smokers "a fabulous, smooth smoking experience." Reynolds has not yet fixed a per-pack price. The closest the style is being available to North Carolina is in Indiana and Ohio. Among the other states are Alaska, California, Illinois, Iowa, Kansas, Minnesota, New Mexico, Nevada, Oregon, South Dakota, Utah, Washington, Wyoming and others.

Reynolds representative Richard Smith stated he could not reveal when Camel White would be available in North Carolina. "There are several things we take into account in various markets when making products available, like adult tobacco target audience - smokers, moist snuff, snus - and general awareness of the Camel brand, together with other factors," Smith added. "The accessibility would be about the same amount as several other Camel styles in those markets where Camel White is sold, based upon adult tobacco consumer receipt."

The overall Camel cigarette brand introduced to its latest market share profits throughout the Q4 of 2014, increasing 0.3 percentage points to 10.3 %. It continues to be third in the U.S. market. These days, Reynolds has been concentrated mostly on alternative product development, like electronic cigarette Vuse. Even so, it has broadened its Camel portfolio with Camel Crush and Camel menthol. "While category tendencies may change from one delivery form to another, from cigarettes to smokeless, it doesn't suggest there isn't still a significant market segment - and as a result opportunity - in the conventional cigarette form," stated Roger Beahm, spokesman for the Center for Retail Innovation for Wake Forest School of Business.

"Developing market share in a decreasing market segment or category can still be a good way to develop volume and revenue, mainly in the short run. It is often achievable since there is fewer competing activity occurring in that segment than in past times - so your message gets through to prospects more evidently, with less competing interference.

By Robert Smith, Staff Writer
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